2023 Super Zoo Press Releases
From: Nancy Trent/Pamela Wadler
Trent & Company, Inc.
594 Broadway – Suite 305
New York, NY 10012
212-966-0024
For: WizSmart FOR IMMEDIATE RELEASE
WIZSMART WINS PET INNOVATION AWARD: PEE PADS PRODUCT OF THE YEAR
The industry disruptor is known for its durable, long-lasting pee pads made from upcycled baby diaper materials
On August 17, WizSmart proudly announced its sustainable, super-absorbent pee pads were awarded first place in its category at the 2023 Independent Pet Innovation Awards. WizSmart is responsible for shaking up the long-stagnant pee pad industry with a design that helps the planet, people and their pets. They construct high-quality, longer-lasting pee pads made from diapers that never go to market. Through its sustainable business model, WizSmart saves over half a billion unused diapers from clogging landfills and crafted a line of pet products that bring ease, comfort and cleanliness to pets and their owners.
“Our pets deserve the same level of mess-free, comfortable care as a baby would – so it was only natural to turn to the heavy-duty fibers of unused diapers to create the ultimate pee pad. We are so honored to have undergone the Pet Innovation Award’s rigorous judging process and come out on top in the category. With new products continuing to rollout with low eco-impact, high quality standards we pride ourselves on, we see this as just the beginning of WizSmart’s wins,” said WizSmart Co-Founder Krister Holm.
NEW WizSmart Essentials: An unbeatable combination of affordability, adaptive technology that turns liquid into gel, and great performance. The pads offer a larger absorbent area, 4 Stay-Put Tabs and a slim package that’s more compact and easier to store. The Essentials line also comes in large and XL, Charcoal and Scented, available in 10, 50 and 100ct packs.
In addition to Essentials, WizSmart are launching Ultra Dry Dog Diapers and Dog Wraps and a new and improved packaging design for the WizSmart Heavyweight Pads, previously known as WizSmart Ultra and Super.
“With over 2,000 nominations for our 5th annual Pet Innovation Awards the competition was tight for every one of our award categories. Nominations came in globally from some of the best and brightest companies within the Pet Care market. This year’s participants truly reflect the finest and most innovative companies within the Pet Care industry,” said an awards spokesperson.
About WizSmart
WizSmart was created in 2017 by Brazil-based company Petix to bring its Earth-friendly pee pads to the U.S. market and has since expanded into 2,400 specialty pet stores across the country. As a testament to WizSmart’s exponential growth, Brazil’s top retail chain, Petz, announced the exciting acquisition of both Petix and WizSmart in 2022. Petz’ mission is to create a dynamic ecosystem for animal lovers and their pets in Brazil and abroad.
For more on WizSmart, visit Wizsmart.com, and follow on Facebook and Instagram.
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EDITOR'S NOTE: For more information about WizSmart and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or pam@trentandcompany.com.
From: Nancy Trent/Pamela Wadler
Trent & Company, Inc.
594 Broadway – Suite 305
New York, NY 10012
212-966-0024
For: WizSmart
FOR IMMEDIATE RELEASE
Sustainable Pee Pad Brand WizSmart Showcases NEW Product Launches at SuperZoo 2023
WizSmart launches new products with innovative adaptive technology to provide dog owners with potty and training solutions for dogs of every size, age, and breed.
Pet owners seeking smarter ways to care for their dogs can look to revolutionary pet care company WizSmart. At the August 2023 SuperZoo event, attendees will have the opportunity to see the latest in top-quality potty solutions at WizSmart’s Booth #4025. Visitors can also find WizSmart’s latest products in the New Product Showcase section.
Whether a puppy or senior, small or big, no dog should be left to hold it for hours at a time. This is why WizSmart has created a line of indoor bathroom solutions.
“Our goal is to bring ease and comfort to both our customers and their pets with durable products that keep dogs drier longer. We understand that dogs are like family, and whether training a young one or caring for an older one, peace of mind comes from having products you can trust. Our original pee pads made waves in a stagnant industry with our zero-waste design that omitted leakage with an 8-cup holding capacity,” said Krister Holm, co-founder of WizSmart.
WizSmart’s Climate Friendly Pledge continues with the launch of their new packaging that reduces carbon footprint. In addition, the new packaging boasts an easy-to-carry handle.
NEW WizSmart Essentials: The new WizSmart Essentials pee pads offer an unbeatable combination of affordability, adaptive technology that turns liquid into gel, and great performance. The pads offer a larger absorbent area, 4 Stay-Put Tabs and a slim package that’s more compact and easier to store. Available in Large and XL, Charcoal and Scented, in 10ct, 50ct and 100ct packs.
WizSmart Heavyweight Pads NEW and IMPROVED Packaging: The Ultra and Super pads are now called Heavyweight Pads. With a sleeker packaging design, these heavy-duty pee pads truly elevate the indoor bathroom experience. Loaded with specially formulated upcycled baby diaper fluff, super absorbent material, and sustainable eucafluff to create an ultra-absorbent, thick, plush pad that lasts 24 hours. Great for small to large puppies, at home dogs, senior dogs, and convalescent dogs.
NEW WizSmart Ultra Dry Dog Diapers and Dog Wraps: These top-notch diapers for female dogs and wraps for male dogs are ideal for female dogs in heat, senior dogs, markers and dogs with bladder issues. The high quality, adaptive technology is super absorbent and offers great comfort and fit.
About WizSmart
WizSmart was created in 2017 by Brazil-based company Petix to bring its Earth-friendly pee pads to the U.S. market and has since expanded into 2,400 specialty pet stores across the country. As a testament to WizSmart’s exponential growth, Brazil’s largest pet group, Petz (listed on the local stock exchange, B3:PETZ3), announced the exciting acquisition of both Petix and WizSmart in 2022. Petz’ mission is to create a dynamic and one-stop-shop ecosystem for animal lovers and their pets in Brazil and beyond.
For more on WizSmart, visit Wizsmart.com, and follow on Facebook and Instagram.
###
EDITOR'S NOTE: For more information about WizSmart and to arrange to speak with a company spokesperson, please contact Nancy Trent or Pamela Wadler at 212-966-0024 or pam@trentandcompany.com.